Who We Are and How to Reach Us
This Privacy Policy applies to Betfair Casino Online, operated by the website betfair-uk-casino.com, registered at Level 15, Castlemead, Lower Castle Street, Bristol, BS1 3AG, United Kingdom. We are the data controller in respect of the personal information you provide to us when using our platform.
If you have any questions about how your data is handled, you can contact us directly:
- By email: support@betfair-uk-casino.com
- By phone: +44 117 755 3550
- By post: Level 15, Castlemead, Lower Castle Street, Bristol, BS1 3AG, United Kingdom
We take your privacy seriously. This policy sets out plainly what data we collect, why we collect it, how we use it, who we share it with, and what rights you hold under applicable UK law. We recommend reading it in full before registering an account or using any part of our site.
The Legal Framework We Operate Under
Betfair Casino Online processes personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. As a gambling operator serving UK residents, we are also subject to the requirements of the UK Gambling Commission, whose licence conditions impose specific obligations on how we handle, retain, and verify player data.
These obligations include, but are not limited to:
- Verifying the identity and age of all registered players before allowing real-money play
- Conducting ongoing monitoring of customer transactions for anti-money laundering (AML) purposes
- Retaining certain records for a minimum of five years following the end of a business relationship
- Reporting suspicious activity to the National Crime Agency (NCA) where required by the Proceeds of Crime Act 2002
- Maintaining records sufficient to demonstrate compliance with UKGC licence conditions
Where these regulatory requirements conflict with a customer’s request regarding their data, our legal obligations take precedence. We will always explain why when this situation arises.
What Personal Data We Collect
Data You Provide Directly
When you register an account, make a deposit, request a withdrawal, or contact our support team, you will provide us with information including:
- Full legal name, date of birth, and residential address
- Email address and telephone number
- Government-issued identity documents (passport, driving licence, or national identity card)
- Proof of address documents (utility bills, bank statements)
- Payment method details, including debit card numbers (where applicable) and e-wallet account identifiers
- Any information you provide during customer support interactions
- Self-declared information related to responsible gambling assessments, including source of funds and affordability
Data Collected Automatically
When you browse or use our platform, we collect certain technical information automatically. This includes:
- IP address and approximate geographic location derived from it
- Device type, operating system, and browser version
- Pages visited, time spent on each page, and navigation paths through the site
- Session duration and frequency of visits
- Game activity records, including bets placed, outcomes, and session lengths
- Cookies and similar tracking technologies (see our separate Cookie Policy for full details)
Data From Third Parties
We may receive personal data about you from:
- Identity verification and fraud prevention agencies (such as GBG, Experian, or Onfido) who confirm the accuracy of the details you provide
- Payment processors and banking institutions during transaction processing
- The GamStop National Self-Exclusion Scheme, which notifies us when a registered player must be blocked from gambling
- Credit reference agencies, where affordability checks are required
- Publicly available sources, including electoral roll data and Companies House records
Why We Process Your Data: Our Legal Bases
Under UK GDPR, every use of your personal data must rest on a recognised legal basis. We set out below each purpose for which we process data, alongside the specific legal basis we rely upon.
To Fulfil Your Contract With Us
We process your data because it is necessary to provide the services you have requested. This covers:
- Creating and maintaining your player account
- Processing deposits and withdrawals
- Providing access to casino games and promotional offers
- Communicating with you about your account and transactions
Without this processing, we cannot deliver our services to you.
To Comply With Legal Obligations
Several processing activities are required by law, regardless of your preferences:
- Age and identity verification under the Gambling Act 2005 and UKGC licence conditions
- Anti-money laundering checks under the Money Laundering, Terrorist Financing and Transfer of Funds Regulations 2017
- Record retention for tax and regulatory audit purposes
- Responsible gambling assessments, including affordability checks mandated by UKGC guidance
- Compliance with court orders, law enforcement requests, or regulatory investigations
For Our Legitimate Interests
Where we have a genuine and proportionate business reason that does not override your rights, we may process data on the basis of legitimate interests. This covers:
- Fraud detection and prevention across our platform
- Detecting and investigating bonus abuse or multi-accounting
- Improving our website, game offering, and customer experience through analytics
- Managing legal claims and disputes
- Network and information security
We carry out a balancing test before relying on legitimate interests and will not use this basis where your interests or rights clearly override ours.
With Your Consent
Where we rely on your consent, this applies specifically to:
- Sending you marketing communications by email or SMS about bonuses, promotions, and new games
- Placing non-essential cookies on your device
You may withdraw consent at any time. Withdrawing consent does not affect the lawfulness of processing carried out before you withdrew it. To opt out of marketing, use the unsubscribe link in any marketing email, adjust your account notification preferences, or contact us at support@betfair-uk-casino.com.
How Long We Keep Your Data
We do not keep personal data for longer than is necessary for the purposes it was collected, subject to any overriding legal obligations.
- Account and transaction records are retained for a minimum of five years from the date the account is closed or from the date of the last relevant transaction, in accordance with UKGC licence requirements and the Money Laundering Regulations
- Identity verification documents are retained for five years following the end of the business relationship
- Responsible gambling records, including self-exclusion history and interaction logs, are retained for a minimum of five years
- Marketing preferences and consent records are kept for as long as the consent is active and for a reasonable period afterwards to demonstrate compliance
- Customer support communications are kept for three years unless a longer period is required by ongoing regulatory or legal proceedings
- Technical and device logs are retained for up to 13 months for security and fraud analysis purposes
After the relevant retention period expires, data is securely deleted or anonymised.
Who We Share Your Data With
We do not sell your personal data to third parties. We share it only in the circumstances described below.
Service Providers Acting on Our Behalf
We use carefully selected third-party processors to deliver parts of our service. These include:
- Identity verification providers (for KYC and age verification)
- Payment processors and banking partners (for handling deposits and withdrawals)
- Game software providers (Evolution, Play’n Go, Pragmatic Play, PG Soft, and others) who may receive anonymised session data to operate their games
- IT infrastructure and cloud hosting providers
- Email delivery and customer communication platforms
- Analytics and security service providers
All processors are contractually bound to handle your data only on our documented instructions, to maintain appropriate security measures, and not to use it for their own purposes.
Regulatory and Law Enforcement Authorities
We are required by law to share information with:
- The UK Gambling Commission
- HM Revenue and Customs (HMRC)
- The National Crime Agency (NCA) and other law enforcement bodies
- Courts and tribunals in connection with legal proceedings
GamStop and Responsible Gambling Organisations
We participate in the GamStop National Self-Exclusion Scheme. When a player registers with GamStop and selects an exclusion period, we receive notification and are required to block that player’s access to our platform for the duration of the exclusion. We share the minimum data required with GamStop to fulfil this obligation.
Corporate Transactions
In the event that our business or part of our operations is transferred to a third party, your personal data may be transferred as part of that transaction. You would be notified of any such transfer in advance.
International Data Transfers
Where we transfer your personal data outside the United Kingdom, we ensure that appropriate safeguards are in place in accordance with UK GDPR. This typically means relying on the UK Government’s adequacy regulations, standard contractual clauses approved by the Information Commissioner’s Office (ICO), or other recognised transfer mechanisms.
If you would like further information about the specific safeguards applicable to any transfer, please contact us at support@betfair-uk-casino.com.
Responsible Gambling and Affordability Data
UK Gambling Commission licence conditions require us to take active steps to identify customers who may be at risk of gambling-related harm. In practice, this means we monitor playing patterns, transaction volumes, and session behaviour, and may ask customers to provide additional information about their financial circumstances, including source of funds and affordability.
This processing is carried out as a legal obligation under our UKGC licence. We handle this data with particular care. It is used solely for the purpose of assessing and managing gambling-related risk, and it is not used for marketing or shared beyond what our regulatory obligations require.
If you wish to make use of our responsible gambling tools at any time, these include deposit limits, session time reminders, cool-off periods, and full self-exclusion. All of these can be accessed via your account settings or by contacting our support team on +44 117 755 3550 or at support@betfair-uk-casino.com.
For independent support, the following organisations provide free and confidential help:
- GamCare – 0808 802 0133, available 24 hours a day, 7 days a week
- BeGambleAware
- Gambling Therapy
Your Rights Under UK GDPR
As a UK resident, you have the following rights in relation to your personal data. These are not absolute in every case, and some are subject to conditions or limitations where legal obligations require us to retain or process data regardless of your request.
The Right to Access
You may request a copy of the personal data we hold about you. This is commonly known as a Subject Access Request (SAR). We will respond within one calendar month of receiving your request. In complex cases we may extend this by a further two months, but we will notify you if this is necessary.
The Right to Rectification
If any personal data we hold about you is inaccurate or incomplete, you have the right to ask us to correct it. We will do so promptly unless there is a regulatory or legal reason to retain the original record.
The Right to Erasure
You may request that we delete your personal data in certain circumstances, including where it is no longer necessary for the purpose it was collected, or where you withdraw consent and there is no other legal basis for processing. This right does not apply where we are required to retain the data by law, such as under anti-money laundering regulations or our UKGC licence conditions.
The Right to Restrict Processing
In some circumstances you may ask us to pause processing your data rather than delete it, for example while we investigate a complaint you have raised about how your data is being used.
The Right to Data Portability
Where processing is based on your consent or on a contract with you, and it is carried out by automated means, you have the right to receive a copy of your data in a structured, commonly used, and machine-readable format, or to request that we transmit it directly to another controller.
The Right to Object
You may object to processing based on our legitimate interests at any time. We will stop processing unless we can demonstrate compelling legitimate grounds that override your interests. You also have an unconditional right to object to direct marketing at any time.
Rights Related to Automated Decision-Making
We may use automated systems to carry out certain checks, including identity verification and fraud screening. If a significant decision affecting you is made solely by automated means, you have the right to request human review of that decision, to express your point of view, and to challenge the outcome.
To exercise any of these rights, contact us at support@betfair-uk-casino.com or write to us at Level 15, Castlemead, Lower Castle Street, Bristol, BS1 3AG, United Kingdom. We do not charge a fee for these requests in ordinary circumstances.
Complaints and the ICO
If you are dissatisfied with how we have handled your personal data, you have the right to raise a complaint with the Information Commissioner’s Office (ICO), the UK’s independent regulator for data protection:
- Website: ico.org.uk
- Telephone: 0303 123 1113
- Post: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
We would nonetheless ask that you contact us first if you have a concern, as we will often be able to resolve matters more quickly through direct communication.
Security of Your Personal Data
We maintain technical and organisational measures appropriate to the nature and sensitivity of the data we process. These include encrypted data transmission using TLS, restricted access to personal data on a need-to-know basis, regular security testing and vulnerability assessments, and staff training on data protection obligations.
No method of electronic transmission or storage is completely without risk. If you become aware of any security concern relating to your account, please contact us immediately at support@betfair-uk-casino.com or call +44 117 755 3550.
Cookies and Tracking Technologies
We use cookies and similar technologies on our platform for purposes including session management, fraud prevention, analytics, and, where you have provided consent, personalised marketing. Full details of the cookies we use, their purpose, duration, and how to control them are set out in our Cookie Policy.
Children and Age Restrictions
Our services are strictly for persons aged 18 or over. We do not knowingly collect personal data from anyone under this age. Age verification is carried out at the point of registration and, where necessary, before a first withdrawal is processed. If we become aware that a minor has attempted to register or has accessed our platform, we will close the account and delete the associated personal data as promptly as possible.
If you believe that a minor has registered an account with us, please contact us immediately at support@betfair-uk-casino.com.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, applicable legislation, or regulatory requirements. When we make material changes, we will notify registered users by email or by a prominent notice on our website prior to the change taking effect. Your continued use of our platform following notification of any update constitutes your acknowledgement of the revised policy.
The current version of this policy is always available at betfair-uk-casino.com.